Are you losing 97% of the leads you pay for, or work for?
Are you losing 97% of the leads you pay for, or work for?
Are you losing 97% of the leads you pay for, or work for?
Are you losing 97% of the leads you pay for, or work for?
I write the emails that bring them back. If people already arrive through Instagram, LinkedIn, or paid traffic, and the ones who do not buy in the first week never hear from you again, this is for you.
I write the emails that bring them back. If people already arrive through Instagram, LinkedIn, or paid traffic, and the ones who do not buy in the first week never hear from you again, this is for you.
Trusted by industry leading experts
“We sold our first client ($6,000) purely through email, no discovery calls.”
“We sold our first client ($6,000) purely through email, no discovery calls.”
Radu Vucea, ex-Meta design leader, founder
“In the last 3 months, he turned my small 1K email list into €30K in profit …”
“In the last 3 months, he turned my small 1K email list into €30K in profit …”
Xhoni Mimillari, founder, 48K followers on LinkedIn
ONE MONTH OF PAID TRAFFIC, ANYWHERE
$200
$200
in ads, $2 a lead
→
→
100
100
leads in
→
→
3
3
buy this week
→
→
97
97
never hear from you again
Going back for the 97 is how one client added $117,300 in 12 months.
Going back for the 97 is how one client added $117,300 in 12 months.
■ STRAIGHT FROM WHATSAPP
The wins, as they came in.
The wins, as they came in.
The wins, as they came in.
The wins, as they came in.
Sent to me the day it happened, by the people it happened to. Amounts in dollars, the messages show euros.
Sent to me the day it happened, by the people it happened to. Amounts in dollars, the messages show euros.
One story email converted a $9,200 client (€8K) he had spoken to months earlier.
First cohort seat sold from an email campaign: $3,220 (€2,800).
A reply to the emails, asking how to join the programme.
■ WHAT THEY SAY ON LINKEDIN
In their words, on their profiles.
In their words, on their profiles.
In their words, on their profiles.
In their words, on their profiles.
Public recommendations, left on LinkedIn by the people themselves. Every name links to the profile it came from.
Public recommendations, left on LinkedIn by the people themselves. Every name links to the profile it came from.
“The moment I realized it was working was when people started replying to those emails. That had never happened before, so it was a surprise. Then we sold our first client ($6,000) purely through email — no discovery calls. … If you're a founder running paid ads without a real nurture system behind them, Norbert is worth a conversation.”
“In the last 3 months, he turned my small 1K email list into €30K in profit and saved me many many hours. His understanding of psychology, automation and how to convert with emails is exceptional. If he has spots open, hire him and have this guy in your team. You def don't want your competitors to have him instead lol. …”
“I knew an email course was the answer, but figuring out the whole email sequence felt overwhelming. That's when I found Norbert, he made the whole process effortless. He structured everything, optimized the flow, and got it all running smoothly. … Now, I have a fully automated 7-day email course delivering value while I focus on growing my business.”
“In 3 months of working with Norbert, I built my first educational email course and learned about email psychology, sequences, and new copywriting techniques. … Norbert is a proper nerd about his craft. … Before I was thinking about emails as a really tedious task. But now they are a solid part of my business and I enjoy writing them.”
“I wanted some guidance on how I can scale my email list and nurture it so that it can actually be beneficial for my audience and my business! … Norbert helped me with the strategy in such a simple to understand manner! This man literally understands psychology, conversion and automation super well! Every piece of advice he gave was literally an aha moment for me!”
“What stood out most was the way Norbert asked questions. He took the time to understand my business instead of giving generic advice. His questions were thoughtful, helped me look at my business from a different perspective, and led to recommendations relevant to my situation. … His advice on email marketing was clear, practical, and easy to apply.”
“Passion can be seen in someone's eyes when they talk about their "obsession". This is exactly what I've witnessed with Norbert. I thought I understood newsletters until he started sharing his flow and the reason behind each decision. Simply put, the guy knows his stuff. He's also a generous person, which outweighs everything else! Conclusion: I recommend.”
“The moment I realized it was working was when people started replying to those emails. That had never happened before, so it was a surprise. Then we sold our first client ($6,000) purely through email — no discovery calls. … If you're a founder running paid ads without a real nurture system behind them, Norbert is worth a conversation.”
“In the last 3 months, he turned my small 1K email list into €30K in profit and saved me many many hours. His understanding of psychology, automation and how to convert with emails is exceptional. If he has spots open, hire him and have this guy in your team. You def don't want your competitors to have him instead lol. …”
“I knew an email course was the answer, but figuring out the whole email sequence felt overwhelming. That's when I found Norbert, he made the whole process effortless. He structured everything, optimized the flow, and got it all running smoothly. … Now, I have a fully automated 7-day email course delivering value while I focus on growing my business.”
“In 3 months of working with Norbert, I built my first educational email course and learned about email psychology, sequences, and new copywriting techniques. … Norbert is a proper nerd about his craft. … Before I was thinking about emails as a really tedious task. But now they are a solid part of my business and I enjoy writing them.”
“I wanted some guidance on how I can scale my email list and nurture it so that it can actually be beneficial for my audience and my business! … Norbert helped me with the strategy in such a simple to understand manner! This man literally understands psychology, conversion and automation super well! Every piece of advice he gave was literally an aha moment for me!”
“What stood out most was the way Norbert asked questions. He took the time to understand my business instead of giving generic advice. His questions were thoughtful, helped me look at my business from a different perspective, and led to recommendations relevant to my situation. … His advice on email marketing was clear, practical, and easy to apply.”
“Passion can be seen in someone's eyes when they talk about their "obsession". This is exactly what I've witnessed with Norbert. I thought I understood newsletters until he started sharing his flow and the reason behind each decision. Simply put, the guy knows his stuff. He's also a generous person, which outweighs everything else! Conclusion: I recommend.”
“The moment I realized it was working was when people started replying to those emails. That had never happened before, so it was a surprise. Then we sold our first client ($6,000) purely through email — no discovery calls. … If you're a founder running paid ads without a real nurture system behind them, Norbert is worth a conversation.”
“In the last 3 months, he turned my small 1K email list into €30K in profit and saved me many many hours. His understanding of psychology, automation and how to convert with emails is exceptional. If he has spots open, hire him and have this guy in your team. You def don't want your competitors to have him instead lol. …”
“I knew an email course was the answer, but figuring out the whole email sequence felt overwhelming. That's when I found Norbert, he made the whole process effortless. He structured everything, optimized the flow, and got it all running smoothly. … Now, I have a fully automated 7-day email course delivering value while I focus on growing my business.”
“In 3 months of working with Norbert, I built my first educational email course and learned about email psychology, sequences, and new copywriting techniques. … Norbert is a proper nerd about his craft. … Before I was thinking about emails as a really tedious task. But now they are a solid part of my business and I enjoy writing them.”
“I wanted some guidance on how I can scale my email list and nurture it so that it can actually be beneficial for my audience and my business! … Norbert helped me with the strategy in such a simple to understand manner! This man literally understands psychology, conversion and automation super well! Every piece of advice he gave was literally an aha moment for me!”
“What stood out most was the way Norbert asked questions. He took the time to understand my business instead of giving generic advice. His questions were thoughtful, helped me look at my business from a different perspective, and led to recommendations relevant to my situation. … His advice on email marketing was clear, practical, and easy to apply.”
“Passion can be seen in someone's eyes when they talk about their "obsession". This is exactly what I've witnessed with Norbert. I thought I understood newsletters until he started sharing his flow and the reason behind each decision. Simply put, the guy knows his stuff. He's also a generous person, which outweighs everything else! Conclusion: I recommend.”
“The moment I realized it was working was when people started replying to those emails. That had never happened before, so it was a surprise. Then we sold our first client ($6,000) purely through email — no discovery calls. … If you're a founder running paid ads without a real nurture system behind them, Norbert is worth a conversation.”
“In the last 3 months, he turned my small 1K email list into €30K in profit and saved me many many hours. His understanding of psychology, automation and how to convert with emails is exceptional. If he has spots open, hire him and have this guy in your team. You def don't want your competitors to have him instead lol. …”
“I knew an email course was the answer, but figuring out the whole email sequence felt overwhelming. That's when I found Norbert, he made the whole process effortless. He structured everything, optimized the flow, and got it all running smoothly. … Now, I have a fully automated 7-day email course delivering value while I focus on growing my business.”
“In 3 months of working with Norbert, I built my first educational email course and learned about email psychology, sequences, and new copywriting techniques. … Norbert is a proper nerd about his craft. … Before I was thinking about emails as a really tedious task. But now they are a solid part of my business and I enjoy writing them.”
“I wanted some guidance on how I can scale my email list and nurture it so that it can actually be beneficial for my audience and my business! … Norbert helped me with the strategy in such a simple to understand manner! This man literally understands psychology, conversion and automation super well! Every piece of advice he gave was literally an aha moment for me!”
“What stood out most was the way Norbert asked questions. He took the time to understand my business instead of giving generic advice. His questions were thoughtful, helped me look at my business from a different perspective, and led to recommendations relevant to my situation. … His advice on email marketing was clear, practical, and easy to apply.”
“Passion can be seen in someone's eyes when they talk about their "obsession". This is exactly what I've witnessed with Norbert. I thought I understood newsletters until he started sharing his flow and the reason behind each decision. Simply put, the guy knows his stuff. He's also a generous person, which outweighs everything else! Conclusion: I recommend.”
“The moment I realized it was working was when people started replying to those emails. That had never happened before, so it was a surprise. Then we sold our first client ($6,000) purely through email — no discovery calls. … If you're a founder running paid ads without a real nurture system behind them, Norbert is worth a conversation.”
“In the last 3 months, he turned my small 1K email list into €30K in profit and saved me many many hours. His understanding of psychology, automation and how to convert with emails is exceptional. If he has spots open, hire him and have this guy in your team. You def don't want your competitors to have him instead lol. …”
“I knew an email course was the answer, but figuring out the whole email sequence felt overwhelming. That's when I found Norbert, he made the whole process effortless. He structured everything, optimized the flow, and got it all running smoothly. … Now, I have a fully automated 7-day email course delivering value while I focus on growing my business.”
“In 3 months of working with Norbert, I built my first educational email course and learned about email psychology, sequences, and new copywriting techniques. … Norbert is a proper nerd about his craft. … Before I was thinking about emails as a really tedious task. But now they are a solid part of my business and I enjoy writing them.”
“I wanted some guidance on how I can scale my email list and nurture it so that it can actually be beneficial for my audience and my business! … Norbert helped me with the strategy in such a simple to understand manner! This man literally understands psychology, conversion and automation super well! Every piece of advice he gave was literally an aha moment for me!”
“What stood out most was the way Norbert asked questions. He took the time to understand my business instead of giving generic advice. His questions were thoughtful, helped me look at my business from a different perspective, and led to recommendations relevant to my situation. … His advice on email marketing was clear, practical, and easy to apply.”
“Passion can be seen in someone's eyes when they talk about their "obsession". This is exactly what I've witnessed with Norbert. I thought I understood newsletters until he started sharing his flow and the reason behind each decision. Simply put, the guy knows his stuff. He's also a generous person, which outweighs everything else! Conclusion: I recommend.”
“The moment I realized it was working was when people started replying to those emails. That had never happened before, so it was a surprise. Then we sold our first client ($6,000) purely through email — no discovery calls. … If you're a founder running paid ads without a real nurture system behind them, Norbert is worth a conversation.”
“In the last 3 months, he turned my small 1K email list into €30K in profit and saved me many many hours. His understanding of psychology, automation and how to convert with emails is exceptional. If he has spots open, hire him and have this guy in your team. You def don't want your competitors to have him instead lol. …”
“I knew an email course was the answer, but figuring out the whole email sequence felt overwhelming. That's when I found Norbert, he made the whole process effortless. He structured everything, optimized the flow, and got it all running smoothly. … Now, I have a fully automated 7-day email course delivering value while I focus on growing my business.”
“In 3 months of working with Norbert, I built my first educational email course and learned about email psychology, sequences, and new copywriting techniques. … Norbert is a proper nerd about his craft. … Before I was thinking about emails as a really tedious task. But now they are a solid part of my business and I enjoy writing them.”
“I wanted some guidance on how I can scale my email list and nurture it so that it can actually be beneficial for my audience and my business! … Norbert helped me with the strategy in such a simple to understand manner! This man literally understands psychology, conversion and automation super well! Every piece of advice he gave was literally an aha moment for me!”
“What stood out most was the way Norbert asked questions. He took the time to understand my business instead of giving generic advice. His questions were thoughtful, helped me look at my business from a different perspective, and led to recommendations relevant to my situation. … His advice on email marketing was clear, practical, and easy to apply.”
“Passion can be seen in someone's eyes when they talk about their "obsession". This is exactly what I've witnessed with Norbert. I thought I understood newsletters until he started sharing his flow and the reason behind each decision. Simply put, the guy knows his stuff. He's also a generous person, which outweighs everything else! Conclusion: I recommend.”
The 3% who buy this week were mostly going to buy anyway.
The 3% who buy this week were mostly going to buy anyway.
The 3% who buy this week were mostly going to buy anyway.
The 3% who buy this week were mostly going to buy anyway.
Here is the arithmetic every entrepreneur knows by heart. Spend $200.
Get 100 leads at $2 each. Sell 3.
That is $67 a customer, and on most offers, that is a very good day.
Here is the arithmetic every entrepreneur knows by heart. Spend $200.
Get 100 leads at $2 each. Sell 3.
That is $67 a customer, and on most offers, that is a very good day.
On the flip side, those 3 were the ones already standing at the counter with a card out.
The other 97 raised their hand, gave a real email address, and got put in a folder.
They were not wrong about wanting it. They were early.
Three weeks early, six months early, a year early.
On the flip side, those 3 were the ones already standing at the counter with a card out.
The other 97 raised their hand, gave a real email address, and got put in a folder.
They were not wrong about wanting it. They were early.
Three weeks early, six months early, a year early.
Early and forgotten look identical on a spreadsheet.
Early and forgotten look identical on a spreadsheet.
One client had a lead he had spoken to once, two years earlier.
One client had a lead he had spoken to once, two years earlier.
Not cold traffic. Somebody he had already paid to acquire, then lost track of.
Not cold traffic. Somebody he had already paid to acquire, then lost track of.
One email later, an email with no offer in it, that person asked for a call and paid $7,820.
One email later, an email with no offer in it, that person asked for a call and paid $7,820.
The cheapest leads in any business are the ones already on the list.
The cheapest leads in any business are the ones already on the list.
■ FIGURE 1 · ONE MONTH OF PAID TRAFFIC
3 bought. 97 are still out there.
3 bought. 97 are still out there.
3 bought. 97 are still out there.
3 bought. 97 are still out there.
Paid for, with money or time, still on the list, and never spoken to again.
Paid for, with money or time, still on the list, and never spoken to again.
NO FOLLOW-UP
wk 1
wk 1
wk 2
wk 2
wk 3
wk 3
wk 4
wk 4
wk 5
wk 5
wk 6
wk 6
Without follow-up, interest dies inside 1–2 weeks.
WITH EMAILS, EVERY WEEK
mo 1
mo 1
mo 2
mo 2
mo 3
mo 3
mo 4
mo 4
mo 5
mo 5
mo 6
mo 6
With emails, the longer they read, the more of them buy.
Four places the 97 disappear. How many are running in your business right now?
Four places the 97 disappear. How many are running in your business right now?
01 · Nothing to capture with
01 · Nothing to capture with
Traffic arrives on the post or ad, reads it, maybe visits your site, then leaves. Every visit becomes a one-night stand with your best content.
Traffic arrives on the post or ad, reads it, maybe visits your site, then leaves. Every visit becomes a one-night stand with your best content.
02 · Captured, then silence
02 · Captured, then silence
They grab the lead magnet. Then six weeks of nothing. Then an email prompts them to buy something from a stranger. They ignore it.
They grab the lead magnet. Then six weeks of nothing. Then an email prompts them to buy something from a stranger. They ignore it.
03 · Follow-up made of homework
03 · Follow-up made of homework
Tips, checklists, frameworks, here is a template. All of it is useful, and all of it is a task. Value only registers after someone actually uses the thing. Not many use the thing.
Tips, checklists, frameworks, here is a template. All of it is useful, and all of it is a task. Value only registers after someone actually uses the thing. Not many use the thing.
04 · Selling before believing
04 · Selling before believing
Then the offer arrives before the belief does, while the reader still thinks their problem is something else. You get a polite no, which reads like a maybe. But everyone knows that's a no.
Then the offer arrives before the belief does, while the reader still thinks their problem is something else. You get a polite no, which reads like a maybe. But everyone knows that’s a no.
■ RUN YOURS
What have the 97 already cost you?
What have the 97 already cost you?
What have the 97 already cost you?
What have the 97 already cost you?
Years ago, I was the one delivering the leads.
Years ago, I was the one delivering the leads.
Years ago, I was the one delivering the leads.
Years ago, I was the one delivering the leads.
Gmail — Inbox
The day somebody sold me through email
The day somebody sold me through email
N
N
Norbert Benedekffy
norbert@alphavision.agency · to me
I managed $284,370 ad budged for one of my clients.
I managed $284,370 ad budged for one of my clients.
Cost per lead down, volume up, leads delivered, invoice sent.
Cost per lead down, volume up, leads delivered, invoice sent.
Then I would watch what happened to them.
The client worked with the handful who were ready that week, closed two or three, and left the rest sitting in a spreadsheet.
A month later, I would hear that the lead quality had dropped.
Then I would watch what happened to them.
The client worked with the handful who were ready that week, closed two or three, and left the rest sitting in a spreadsheet.
A month later, I would hear that the lead quality had dropped.
The leads had not dropped. Nobody was talking to them. I was filling a room every month where nobody spoke.
The leads had not dropped. Nobody was talking to them. I was filling a room every month where nobody spoke.
So I went and looked at the part that was not my job, the 90 days after somebody puts their email in. That is where I found email marketing, and it did not look like much at first.
Text on a screen.
So I went and looked at the part that was not my job, the 90 days after somebody puts their email in. That is where I found email marketing, and it did not look like much at first.
Text on a screen.
Then somebody sold me through email.
Then somebody sold me through email.
I read a series of emails for a few weeks until buying became the obvious thing to do. I paid, and afterward I sat there, working out when I had been pushed.
I never had been.
I read a series of emails for a few weeks until buying became the obvious thing to do. I paid, and afterward I sat there, working out when I had been pushed.
I never had been.
That was the day I stopped selling traffic and started learning this.
That was the day I stopped selling traffic and started learning this.
I picked writing because it sits underneath all of it. The ad, the page, the email, the call. Change the words and everything downstream changes with them.
I picked writing because it sits underneath all of it. The ad, the page, the email, the call. Change the words and everything downstream changes with them.
Traffic is a solved problem.
Anybody can buy it, and plenty of people are good at selling it to you.
Conversion is where the value sits, and it is the part almost nobody owns.
Traffic is a solved problem.
Anybody can buy it, and plenty of people are good at selling it to you.
Conversion is where the value sits, and it is the part almost nobody owns.
Nobody buys because you taught them something.
Nobody buys because you taught them something.
Nobody buys because you taught them something.
Nobody buys because you taught them something.
Teach someone something, and they walk away to try solving it on their own. That is the biggest killer of sales of all time.
Teach someone something, and they walk away to try solving it on their own. That is the biggest killer of sales of all time.
They buy because something they believed stopped being true.
They buy because something they believed stopped being true.
A tip is a task.
A framework is a task.
My 7-step process is a task.
All of it sits there, waiting for the reader to find an hour, the hour never comes, and the reader files you under “useful, later.”
A tip is a task.
A framework is a task.
My 7-step process is a task.
All of it sits there, waiting for the reader to find an hour, the hour never comes, and the reader files you under “useful, later.”
A belief is different. Read one story and something you were certain about on Monday feels shaky on Wednesday. There’s nothing to implement. It happens while they are reading, on a phone, in a car, on a plane.
A belief is different. Read one story and something you were certain about on Monday feels shaky on Wednesday. There’s nothing to implement. It happens while they are reading, on a phone, in a car, on a plane.
One client had a sleeping list of 1,050 people he never emails. All he did was promise guides, tips and freebies in exchange for their emails.
One client had a sleeping list of 1,050 people he never emails. All he did was promise guides, tips and freebies in exchange for their emails.
We rewrote the follow-up around what those people needed to stop believing. Over the next 12 months, $117,300 came in, with emails influencing buying decisions.
We rewrote the follow-up around what those people needed to stop believing. Over the next 12 months, $117,300 came in, with emails influencing buying decisions.
That list is now about 1,870 highly engaged readers.
That list is now about 1,870 highly engaged readers.
Teaching earns you a reader. Shifting beliefs earns you buyers.
Teaching earns you a reader. Shifting beliefs earns you buyers.
Three locks separate someone from a purchasing decision.
Three locks separate someone from a purchasing decision.
three locks separate someone from a purchasing decision.
Three locks separate someone from a purchasing decision.
Most follow-up only ever asks for the first two.
Most follow-up only ever asks for the first two.
KEY ONE · TRUST
Do I believe this person?
Do I believe this person?
Not whether they are impressive. Whether our values are aligned, they'll make the best decision for me, whether they would tell me truth even if it's ugly?
Not whether they are impressive. Whether our values are aligned, they'll make the best decision for me, whether they would tell me truth even if it's ugly?
KEY TWO · CONFIDENCE
Do I believe they can do it?
Do I believe they can do it?
Proof, mechanism, fit. Not that it works in general. That it works for a business shaped like mine.
Proof, mechanism, fit. Not that it works in general. That it works for a business shaped like mine.
KEY THREE · COURAGE
Can I do this, now, and survive being wrong?
Can I do this, now, and survive being wrong?
The one nobody writes for. Every sequence stacks trust and proof, then hands over a checkout. In the meantime, the reader thinks, "Okay, but can I pull this off?"
The one nobody writes for. Every sequence stacks trust and proof, then hands over a checkout. In the meantime, the reader thinks, “Okay, but can I pull this off?”
The Inbox Does The Selling™ system
The Inbox Does The Selling™ system
The Inbox Does The Selling™ system
The Inbox Does The Selling™ system
01
The capture asset
The capture asset
A 5-day email course that does the selling on the way in, so the page converts and day one starts working immediately. These convert between 40% and 70% of the people who land on them.
A 5-day email course that does the selling on the way in, so the page converts and day one starts working immediately. These convert between 40% and 70% of the people who land on them.
02
The 30-day belief shifter
The 30-day belief shifter
Around 25 emails, built on the specific beliefs that stop your buyers, in the order those beliefs have to fall. Every new lead walks the same 30 days, whether they arrived today or in March.
Around 25 emails, built on the specific beliefs that stop your buyers, in the order those beliefs have to fall. Every new lead walks the same 30 days, whether they arrived today or in March.
$
$
03
The promo
The promo
When there is something to sell, the list gets a proper run at it. The ready buy. The rest keep warming. You write nothing. I interview you, mine your stories, write it, and it runs.
When there is something to sell, the list gets a proper run at it. The ready buy. The rest keep warming. You write nothing. I interview you, mine your stories, write it, and it runs.
What it has done.
What it has done.
What it has done.
What it has done.
$117,300
$117,300
added over twelve months, from a sleeping list of 1,050 grown to about 1,870 highly engaged readers
added over twelve months, from a sleeping list of 1,050 grown to about 1,870 highly engaged readers
$35,650
$35,650
closed from a single campaign: 24 applications, seven calls, five signed
71%
71%
call-to-client close rate on that same campaign
$9,200
$9,200
closed by email. 76 emails, zero sales calls, buyer not even connected with client at the time
closed by email. 76 emails, zero sales calls, buyer not even connected with client at the time
$7,820
$7,820
from a lead last spoken to two years earlier, off one email with no offer in it
$9,828
$9,828
in 13 days off one 5-day course launch, from that same 1,050-person list
$6,500
$6,500
a second close without a sales call, deposit paid before we ever spoke
Every number here traces to a named client, a specific campaign, and a date.
■ HOW LONG CLIENTS STAY
Clients stay. Most of them for more than a year.
Clients stay. Most of them for more than a year.
Clients stay. Most of them for more than a year.
Clients stay. Most of them for more than a year.
Nobody keeps paying a monthly retainer for a year unless the emails keep paying for it. The average client has stayed 14.4 months. The longest has been on retainer for 37 consecutive months, without a single gap.
Nobody keeps paying a monthly retainer for a year unless the emails keep paying for it. The average client has stayed 14.4 months. The longest has been on retainer for 37 consecutive months, without a single gap.
LONGEST CLIENT
37 consecutive months, zero gaps
AVERAGE CLIENT
14.4 months
One block is one month on retainer, counted from the invoices.
14.4 months
14.4 months
average time a client stays with me
37 months
37 months
longest single relationship, consecutive, zero gaps
The number I care about is not how many clients start. It is how many are still here a year later.
The number I care about is not how many clients start. It is how many are still here a year later.
Who this works for.
Who this works for.
Who this works for.
Who this works for.
This is for you if
This is for you if
You can move people off Social Media, whether that's LinkedIn or Instagram, organic or paid content.
You can move people off Social Media, whether that’s LinkedIn or Instagram, organic or paid content.
You have an offer that has already sold, to real people, more than once.
You have an offer that has already sold, to real people, more than once.
Most of your clients say they love working with you.
Most of your clients say they love working with you.
You love making money as much as you love helping your clients win at their businesses with your help.
You love making money as much as you love helping your clients win at their businesses with your help.
This is not for you if
This is not for you if
You can't move people off social media.
You can’t move people off social media.
You believe that weekly newsletters will change your business.
You DON'T have an offer, but want to get paid in sponsorship fees.
You believe that weekly newsletters will change your business.
You DON’T have an offer, but want to get paid in sponsorship fees.
■ DOOR ONE · WORK WITH ME
Three ways in. Same system underneath.
Three ways in. Same system underneath.
Three ways in. Same system underneath.
Three ways in. Same system underneath.
I either write it for you, or I teach you to write it. One application covers all three, and part of my job is telling you which one you actually need.
I either write it for you, or I teach you to write it. One application covers all three, and part of my job is telling you which one you actually need.
WAITLIST
I write the emails
I write the emails
The capture asset, the 90-day sequence, the promos. I interview you, mine the stories, write it, and it runs. You read every email before it sends.
The capture asset, the 90-day sequence, the promos. I interview you, mine the stories, write it, and it runs. You read every email before it sends.
For businesses with traffic arriving and nobody to catch it
See if you qualify for the waitlist
2 SPOTS OPEN
I coach you through it
I coach you through it
For people who want the writing to stay in-house. We map your sequence, mine your stories together, and I take your drafts apart every week until you do not need me for it.
For people who want the writing to stay in-house. We map your sequence, mine your stories together, and I take your drafts apart every week until you do not need me for it.
For founders who write, or a marketer on your team
Apply for a spot
WAITLIST · 5 SEATS NEXT ROUND
The cohort
The cohort
Five people, six weeks, on selling through stories in email. Same work as the one to one, done alongside other people building the same thing.
Five people, six weeks, on selling through stories in email. Same work as the one to one, done alongside other people building the same thing.
Starts when the five are filled
Join the cohort waitlist
All three go through one form. Six questions, about 3 minutes, and one of them asks which lane you think you want. If it is a fit, I come back with what I would build first and what I would expect it to do. If it is not, I say so, and tell you what I would do instead.
All three go through one form. Six questions, about 3 minutes, and one of them asks which lane you think you want. If it is a fit, I come back with what I would build first and what I would expect it to do. If it is not, I say so, and tell you what I would do instead.
Writing is on a waitlist because I take a small number of clients at a time. The two coaching spots are the ones open this month, and when they go this line changes.
Apply to work with me
Apply to work with me
Six questions. About 3 minutes. An answer either way within 48 hours.
■ BEFORE YOU ASK
Seven things people say to me.
Seven things people say to me.
Seven things people say to me.
Seven things people say to me.
Written the way they actually get said, not the polite version.
Written the way they actually get said, not the polite version.
Open rates are a fiction, that part is true. Apple stopped them being a real number in 2021 and most of what you see now is a mail server opening things on someone's behalf. Revenue is not a fiction.
$117,300 of tracked revenue came out of one sleeping list, and I can tell you which email did what, because clicks and replies and purchases still work exactly as they always did.
Dead channels do not have a resale value. This one does.
Some will. Between 1% and 3% usually go in the first week, and they were never going to buy anything. The people underneath them opted in because something you said landed. They did not walk out. They forgot, the way anybody forgets a thing they meant to come back to.
One client's lead had gone quiet for two years. One email later, an email with no offer in it, he asked for a call and paid $7,820.
Cold lists are rare. Unreminded ones are everywhere.
Frequency is not what burns a list. Being boring burns a list. Somebody who reads a story on Tuesday and thinks about it on Wednesday does not count the sends, and the person who unsubscribes because you wrote too often was going to unsubscribe over anything.
The real risk runs the other way. Show up once a month and you are a stranger every time, which means every email starts from zero and none of them ever build on the last one.
Nobody ever unsubscribed from something they wanted to read.
A newsletter reaches whoever happens to be on the list this week. Somebody who joined on Monday gets email 400 and has no idea what came before it. A sequence reaches every person in order, from their own day one, which means the argument arrives assembled instead of in fragments.
Two different jobs. Most businesses need the second one first.
It is good at emails. That is the problem. It is good at them for everyone at once, so the inbox now fills up with the same competent, weightless paragraphs from forty different businesses, and none of them carry the one thing that moves a decision.
What moves a decision is the Thursday you signed off from a job, the client who nearly walked, the thing you got wrong for eighteen months. A model cannot know those. It can only know that you have not told it any. Half of what I do is sit down and pull them out of you.
Use AI. It still needs something of yours to work from.
That happens when somebody writes from a brief. A brief has your offer and your bullet points in it and nothing else, so what comes back is accurate and hollow, and you can hear that it is not you.
The first thing I do is interview you and mine the stories. The sequence gets built out of things that happened to you, in the words you used when you told me. You will still read every email before it sends. You should.
If it does not sound like you, it is not finished.
Fair. Traffic is the fastest lever there is, and it is also the one you rent. Every extra 100 leads runs through the same follow-up you have now, so whatever leaks at your current volume leaks at the next one, on a bigger number and with a bigger invoice attached.
Fix the leak, then open the tap.
See it work on yourself first.
See it work on yourself first.
See it work on yourself first.
See it work on yourself first.
The free 5-day course is the same structure I build for clients, pointed at you. Five days, five minutes a day. By day three you will know whether you want the rest.
The free 5-day course is the same structure I build for clients, pointed at you. Five days, five minutes a day. By day three you will know whether you want the rest.
See the free email course
See the free email course
Nothing to fill in here. Read the page, then decide.