Become a natural seller through emails you never have to write
Become a natural seller through emails you never have to write
Become a natural seller through emails you never have to write
Become a natural seller through emails you never have to write
And sell to the leads who didn’t buy in week one, without:
And sell to the leads who didn’t buy in week one, without:
spending your Sundays staring at a blinking cursor
spending your Sundays staring at a blinking cursor
hiring a copywriter who makes you sound like a late-night infomercial
hiring a copywriter who makes you sound like a late-night infomercial
buying more ads to refill a bucket with a hole in it
buying more ads to refill a bucket with a hole in it
Fifteen minutes on a call. You’ll know whether it’s a fit before it ends.
Not ready to talk? Take the free 5-day email course first.
PEOPLE WHO BOUGHT BECAUSE SOMEONE KEPT EMAILING
$174,000
$174,000
$174,000
A LinkedIn coach had 1,050 people on a list nobody had ever emailed. Eighteen months of emails later, it had brought in about $174,000.
$44,000
$44,000
$44,000
A webinar business made $44,000 from one funnel, and the follow-up emails drove the lift.
$6,500
$6,500
$6,500
A design bootcamp was sure nobody would buy without a sales call. Then a reader paid the deposit. No call.
Each number is one real client’s result. It’s not a promise.
THE ARITHMETIC
3 bought. 97 are still out there.
3 bought. 97 are still out there.
3 bought. 97 are still out there.
3 bought. 97 are still out there.
ONE MONTH OF PAID TRAFFIC, ANYWHERE
$200
$200
in ads, $2 a lead
→
→
100
100
leads in
→
→
3
3
buy this week
→
→
97
97
never hear from you again
Spend $200 on ads. Get 100 leads at $2 each. Three buy that week.
Spend $200 on ads. Get 100 leads at $2 each. Three buy that week.
The other 97 gave you a real email address because they wanted the thing. They were just early: three weeks, six months, a year.
The other 97 gave you a real email address because they wanted the thing. They were just early: three weeks, six months, a year.
On a spreadsheet, early and forgotten look exactly the same.
On a spreadsheet, early and forgotten look exactly the same.
NO FOLLOW-UP
wk 1
wk 1
wk 2
wk 2
wk 3
wk 3
wk 4
wk 4
wk 5
wk 5
wk 6
wk 6
Without follow-up, interest fades inside 1 to 2 weeks.
WITH EMAILS, EVERY WEEK
mo 1
mo 1
mo 2
mo 2
mo 3
mo 3
mo 4
mo 4
mo 5
mo 5
mo 6
mo 6
With emails, the longer they read, the more of them buy.
A LinkedIn coach had a lead who went quiet for about two years. The emails kept reminding her. She came back and paid $7,820.
A LinkedIn coach had a lead who went quiet for about two years. The emails kept reminding her. She came back and paid $7,820.
The cheapest leads in any business are the ones already on your list.
The cheapest leads in any business are the ones already on your list.
Four places the 97 disappear. How many are running in your business right now?
Four places the 97 disappear. How many are running in your business right now?
01 · Nothing to catch them with
01 · Nothing to catch them with
They read the post or the ad, maybe visit your site, and leave. Your best content gets a one-night stand.
They read the post or the ad, maybe visit your site, and leave. Your best content gets a one-night stand.
02 · Captured, then silence
02 · Captured, then silence
They grab the freebie. Then six weeks of nothing. Then an email asks them to buy from someone they’ve forgotten.
They grab the freebie. Then six weeks of nothing. Then an email asks them to buy from someone they’ve forgotten.
03 · Follow-up made of homework
03 · Follow-up made of homework
Tips, checklists, templates. All useful, and all homework. Almost nobody does the homework.
Tips, checklists, templates. All useful, and all homework. Almost nobody does the homework.
04 · Selling before believing
04 · Selling before believing
The offer shows up before the belief does. You get a polite “maybe”, and everyone knows that means no.
The offer shows up before the belief does. You get a polite “maybe”, and everyone knows that means no.
■ RUN YOURS
What have the 97 already cost you?
What have the 97 already cost you?
What have the 97 already cost you?
What have the 97 already cost you?
Nobody buys because you taught them something.
Nobody buys because you taught them something.
Nobody buys because you taught them something.
Nobody buys because you taught them something.
Teach someone something, and they leave to try it on their own.
Teach someone something, and they leave to try it on their own.
A tip is homework.
A framework is homework.
A 7-step process is homework.
It all waits for a free hour that never comes, filed under “useful, later.”
A tip is homework.
A framework is homework.
A 7-step process is homework.
It all waits for a free hour that never comes, filed under “useful, later.”
People buy when something they believed stops being true.
People buy when something they believed stops being true.
Read one story on Monday, and something you were sure about feels shaky by Wednesday. There’s nothing to do. It happens while they read, on a phone, in a car, on a plane.
Read one story on Monday, and something you were sure about feels shaky by Wednesday. There’s nothing to do. It happens while they read, on a phone, in a car, on a plane.
One LinkedIn coach had 1,050 people on a list he had never emailed. We wrote the follow-up around what those readers needed to stop believing.
One LinkedIn coach had 1,050 people on a list he had never emailed. We wrote the follow-up around what those readers needed to stop believing.
Over the next 12 months, $117,300 came in, with the emails behind the buying decisions.
Over the next 12 months, $117,300 came in, with the emails behind the buying decisions.
Teaching earns you a reader. Shifting a belief earns you a buyer.
Teaching earns you a reader. Shifting a belief earns you a buyer.
■ WHY THE 97 DON’T BUY YET
Three locks stand between a lead and a purchase.
Three locks stand between a lead and a purchase.
Three locks stand between a lead and a purchase.
Three locks stand between a lead and a purchase.
Most follow-up only ever tries the first two.
Most follow-up only ever tries the first two.
KEY ONE · CONFIDENCE
Can this work for a business like mine?
Can this work for a business like mine?
Proof, a clear mechanism, and a business that looks like theirs.
Proof, a clear mechanism, and a business that looks like theirs.
KEY TWO · TRUST
Do I believe this person?
Do I believe this person?
Whether your values match, whether you’d make the right call for them, and whether you’d tell them the truth when it’s ugly.
Whether your values match, whether you’d make the right call for them, and whether you’d tell them the truth when it’s ugly.
KEY THREE · COURAGE
Can I do this now, and survive being wrong?
Can I do this now, and survive being wrong?
The one nobody writes for. Most sequences stack proof and trust, then hand over a checkout, while the reader is still thinking: “Okay, but can I pull this off?”
The one nobody writes for. Most sequences stack proof and trust, then hand over a checkout, while the reader is still thinking: “Okay, but can I pull this off?”
■ WHAT I BUILD
The Inbox Does The Selling™ system
The Inbox Does The Selling™ system
The Inbox Does The Selling™ system
The Inbox Does The Selling™ system
01
The capture asset
The capture asset
A 5-day email course that sells on the way in. These convert between 40% and 70% of the people who land on them.
A 5-day email course that sells on the way in. These convert between 40% and 70% of the people who land on them.
02
The 30-day belief shifter
The 30-day belief shifter
Around 25 emails, built on the beliefs that stop your buyers, in the order those beliefs have to fall. Every new lead walks the same 30 days, whether they joined today or in March.
Around 25 emails, built on the beliefs that stop your buyers, in the order those beliefs have to fall. Every new lead walks the same 30 days, whether they joined today or in March.
$
$
03
The promo
The promo
When there’s something to sell, the list gets a proper run at it. The ready ones buy. The rest keep warming.
When there’s something to sell, the list gets a proper run at it. The ready ones buy. The rest keep warming.
You write nothing. I interview you, find your stories, write every email, and it runs. You read each one before it sends.
You write nothing. I interview you, find your stories, write every email, and it runs. You read each one before it sends.
■ WHAT IT HAS DONE
One list of 1,050 people. Eighteen months.
One list of 1,050 people. Eighteen months.
One list of 1,050 people. Eighteen months.
One list of 1,050 people. Eighteen months.
A LINKEDIN COACH · A LIST NOBODY HAD EVER EMAILED
$31,050
$31,050
in the first 90 days
in the first 90 days
$117,300
$117,300
after 12 months
$174,000
$174,000
after 18 months (about)
INSIDE THOSE MONTHS
$9,200
$9,200
One reader got 76 emails over four months, then paid without a sales call. I never spoke to the buyer.
$7,820
$7,820
A lead went quiet for about two years. The emails kept reminding her. She came back and bought.
$34,500
$34,500
from one workshop campaign
$10,695
$10,695
in 13 days, from reminder emails with no offer in them
Other clients: a webinar business went from 800 to 1,800 live attendees, just by reminding people more often. One client made $3,500 from a five-day email course. Another client’s email course brought in a lead for a $6,900 offer within 24 hours, as a reply.
Clients stay. The average client has stayed 14.4 months. The longest has been on retainer for 37 months in a row.
Every number here traces to a named client, a specific campaign, and a date.
■ STRAIGHT FROM WHATSAPP
The wins, as they came in.
The wins, as they came in.
The wins, as they came in.
The wins, as they came in.
Sent to me the day it happened, by the people it happened to. Amounts in dollars. The messages show euros.
Sent to me the day it happened, by the people it happened to. Amounts in dollars. The messages show euros.
One story email converted a $9,200 client (€8K) he had spoken to months earlier.
First cohort seat sold from an email campaign: $3,220 (€2,800).
A reply to the emails, asking how to join the programme.
■ WHAT THEY SAY ON LINKEDIN
In their words, on their profiles.
In their words, on their profiles.
In their words, on their profiles.
In their words, on their profiles.
Public recommendations, left on LinkedIn by the people themselves. Every name links to the profile it came from.
Public recommendations, left on LinkedIn by the people themselves. Every name links to the profile it came from.
“The moment I realized it was working was when people started replying to those emails. That had never happened before, so it was a surprise. … If you're a founder running paid ads without a real nurture system behind them, Norbert is worth a conversation.”
“In the last 3 months, he turned my small 1K email list into €30K in profit and saved me many many hours. His understanding of psychology, automation and how to convert with emails is exceptional. If he has spots open, hire him and have this guy in your team. You def don't want your competitors to have him instead lol. …”
“I knew an email course was the answer, but figuring out the whole email sequence felt overwhelming. That's when I found Norbert, he made the whole process effortless. He structured everything, optimized the flow, and got it all running smoothly. … Now, I have a fully automated 7-day email course delivering value while I focus on growing my business.”
“In 3 months of working with Norbert, I built my first educational email course and learned about email psychology, sequences, and new copywriting techniques. … Norbert is a proper nerd about his craft. … Before I was thinking about emails as a really tedious task. But now they are a solid part of my business and I enjoy writing them.”
“I wanted some guidance on how I can scale my email list and nurture it so that it can actually be beneficial for my audience and my business! … Norbert helped me with the strategy in such a simple to understand manner! This man literally understands psychology, conversion and automation super well! Every piece of advice he gave was literally an aha moment for me!”
“What stood out most was the way Norbert asked questions. He took the time to understand my business instead of giving generic advice. His questions were thoughtful, helped me look at my business from a different perspective, and led to recommendations relevant to my situation. … His advice on email marketing was clear, practical, and easy to apply.”
“Passion can be seen in someone's eyes when they talk about their "obsession". This is exactly what I've witnessed with Norbert. I thought I understood newsletters until he started sharing his flow and the reason behind each decision. Simply put, the guy knows his stuff. He's also a generous person, which outweighs everything else! Conclusion: I recommend.”
“The moment I realized it was working was when people started replying to those emails. That had never happened before, so it was a surprise. … If you're a founder running paid ads without a real nurture system behind them, Norbert is worth a conversation.”
“In the last 3 months, he turned my small 1K email list into €30K in profit and saved me many many hours. His understanding of psychology, automation and how to convert with emails is exceptional. If he has spots open, hire him and have this guy in your team. You def don't want your competitors to have him instead lol. …”
“I knew an email course was the answer, but figuring out the whole email sequence felt overwhelming. That's when I found Norbert, he made the whole process effortless. He structured everything, optimized the flow, and got it all running smoothly. … Now, I have a fully automated 7-day email course delivering value while I focus on growing my business.”
“In 3 months of working with Norbert, I built my first educational email course and learned about email psychology, sequences, and new copywriting techniques. … Norbert is a proper nerd about his craft. … Before I was thinking about emails as a really tedious task. But now they are a solid part of my business and I enjoy writing them.”
“I wanted some guidance on how I can scale my email list and nurture it so that it can actually be beneficial for my audience and my business! … Norbert helped me with the strategy in such a simple to understand manner! This man literally understands psychology, conversion and automation super well! Every piece of advice he gave was literally an aha moment for me!”
“What stood out most was the way Norbert asked questions. He took the time to understand my business instead of giving generic advice. His questions were thoughtful, helped me look at my business from a different perspective, and led to recommendations relevant to my situation. … His advice on email marketing was clear, practical, and easy to apply.”
“Passion can be seen in someone's eyes when they talk about their "obsession". This is exactly what I've witnessed with Norbert. I thought I understood newsletters until he started sharing his flow and the reason behind each decision. Simply put, the guy knows his stuff. He's also a generous person, which outweighs everything else! Conclusion: I recommend.”
“The moment I realized it was working was when people started replying to those emails. That had never happened before, so it was a surprise. … If you're a founder running paid ads without a real nurture system behind them, Norbert is worth a conversation.”
“In the last 3 months, he turned my small 1K email list into €30K in profit and saved me many many hours. His understanding of psychology, automation and how to convert with emails is exceptional. If he has spots open, hire him and have this guy in your team. You def don't want your competitors to have him instead lol. …”
“I knew an email course was the answer, but figuring out the whole email sequence felt overwhelming. That's when I found Norbert, he made the whole process effortless. He structured everything, optimized the flow, and got it all running smoothly. … Now, I have a fully automated 7-day email course delivering value while I focus on growing my business.”
“In 3 months of working with Norbert, I built my first educational email course and learned about email psychology, sequences, and new copywriting techniques. … Norbert is a proper nerd about his craft. … Before I was thinking about emails as a really tedious task. But now they are a solid part of my business and I enjoy writing them.”
“I wanted some guidance on how I can scale my email list and nurture it so that it can actually be beneficial for my audience and my business! … Norbert helped me with the strategy in such a simple to understand manner! This man literally understands psychology, conversion and automation super well! Every piece of advice he gave was literally an aha moment for me!”
“What stood out most was the way Norbert asked questions. He took the time to understand my business instead of giving generic advice. His questions were thoughtful, helped me look at my business from a different perspective, and led to recommendations relevant to my situation. … His advice on email marketing was clear, practical, and easy to apply.”
“Passion can be seen in someone's eyes when they talk about their "obsession". This is exactly what I've witnessed with Norbert. I thought I understood newsletters until he started sharing his flow and the reason behind each decision. Simply put, the guy knows his stuff. He's also a generous person, which outweighs everything else! Conclusion: I recommend.”
“The moment I realized it was working was when people started replying to those emails. That had never happened before, so it was a surprise. … If you're a founder running paid ads without a real nurture system behind them, Norbert is worth a conversation.”
“In the last 3 months, he turned my small 1K email list into €30K in profit and saved me many many hours. His understanding of psychology, automation and how to convert with emails is exceptional. If he has spots open, hire him and have this guy in your team. You def don't want your competitors to have him instead lol. …”
“I knew an email course was the answer, but figuring out the whole email sequence felt overwhelming. That's when I found Norbert, he made the whole process effortless. He structured everything, optimized the flow, and got it all running smoothly. … Now, I have a fully automated 7-day email course delivering value while I focus on growing my business.”
“In 3 months of working with Norbert, I built my first educational email course and learned about email psychology, sequences, and new copywriting techniques. … Norbert is a proper nerd about his craft. … Before I was thinking about emails as a really tedious task. But now they are a solid part of my business and I enjoy writing them.”
“I wanted some guidance on how I can scale my email list and nurture it so that it can actually be beneficial for my audience and my business! … Norbert helped me with the strategy in such a simple to understand manner! This man literally understands psychology, conversion and automation super well! Every piece of advice he gave was literally an aha moment for me!”
“What stood out most was the way Norbert asked questions. He took the time to understand my business instead of giving generic advice. His questions were thoughtful, helped me look at my business from a different perspective, and led to recommendations relevant to my situation. … His advice on email marketing was clear, practical, and easy to apply.”
“Passion can be seen in someone's eyes when they talk about their "obsession". This is exactly what I've witnessed with Norbert. I thought I understood newsletters until he started sharing his flow and the reason behind each decision. Simply put, the guy knows his stuff. He's also a generous person, which outweighs everything else! Conclusion: I recommend.”
“The moment I realized it was working was when people started replying to those emails. That had never happened before, so it was a surprise. … If you're a founder running paid ads without a real nurture system behind them, Norbert is worth a conversation.”
“In the last 3 months, he turned my small 1K email list into €30K in profit and saved me many many hours. His understanding of psychology, automation and how to convert with emails is exceptional. If he has spots open, hire him and have this guy in your team. You def don't want your competitors to have him instead lol. …”
“I knew an email course was the answer, but figuring out the whole email sequence felt overwhelming. That's when I found Norbert, he made the whole process effortless. He structured everything, optimized the flow, and got it all running smoothly. … Now, I have a fully automated 7-day email course delivering value while I focus on growing my business.”
“In 3 months of working with Norbert, I built my first educational email course and learned about email psychology, sequences, and new copywriting techniques. … Norbert is a proper nerd about his craft. … Before I was thinking about emails as a really tedious task. But now they are a solid part of my business and I enjoy writing them.”
“I wanted some guidance on how I can scale my email list and nurture it so that it can actually be beneficial for my audience and my business! … Norbert helped me with the strategy in such a simple to understand manner! This man literally understands psychology, conversion and automation super well! Every piece of advice he gave was literally an aha moment for me!”
“What stood out most was the way Norbert asked questions. He took the time to understand my business instead of giving generic advice. His questions were thoughtful, helped me look at my business from a different perspective, and led to recommendations relevant to my situation. … His advice on email marketing was clear, practical, and easy to apply.”
“Passion can be seen in someone's eyes when they talk about their "obsession". This is exactly what I've witnessed with Norbert. I thought I understood newsletters until he started sharing his flow and the reason behind each decision. Simply put, the guy knows his stuff. He's also a generous person, which outweighs everything else! Conclusion: I recommend.”
“The moment I realized it was working was when people started replying to those emails. That had never happened before, so it was a surprise. … If you're a founder running paid ads without a real nurture system behind them, Norbert is worth a conversation.”
“In the last 3 months, he turned my small 1K email list into €30K in profit and saved me many many hours. His understanding of psychology, automation and how to convert with emails is exceptional. If he has spots open, hire him and have this guy in your team. You def don't want your competitors to have him instead lol. …”
“I knew an email course was the answer, but figuring out the whole email sequence felt overwhelming. That's when I found Norbert, he made the whole process effortless. He structured everything, optimized the flow, and got it all running smoothly. … Now, I have a fully automated 7-day email course delivering value while I focus on growing my business.”
“In 3 months of working with Norbert, I built my first educational email course and learned about email psychology, sequences, and new copywriting techniques. … Norbert is a proper nerd about his craft. … Before I was thinking about emails as a really tedious task. But now they are a solid part of my business and I enjoy writing them.”
“I wanted some guidance on how I can scale my email list and nurture it so that it can actually be beneficial for my audience and my business! … Norbert helped me with the strategy in such a simple to understand manner! This man literally understands psychology, conversion and automation super well! Every piece of advice he gave was literally an aha moment for me!”
“What stood out most was the way Norbert asked questions. He took the time to understand my business instead of giving generic advice. His questions were thoughtful, helped me look at my business from a different perspective, and led to recommendations relevant to my situation. … His advice on email marketing was clear, practical, and easy to apply.”
“Passion can be seen in someone's eyes when they talk about their "obsession". This is exactly what I've witnessed with Norbert. I thought I understood newsletters until he started sharing his flow and the reason behind each decision. Simply put, the guy knows his stuff. He's also a generous person, which outweighs everything else! Conclusion: I recommend.”
Years ago, I was the one delivering the leads.
Years ago, I was the one delivering the leads.
Years ago, I was the one delivering the leads.
Years ago, I was the one delivering the leads.
Gmail · Inbox
The day somebody sold me through email
The day somebody sold me through email
N
N
Norbert Benedekffy
norbert@alphavision.agency · to me
I managed a $284,370 ad budget for one of my clients.
I managed a $284,370 ad budget for one of my clients.
The cost per lead went down, the volume went up, I delivered the leads and sent the invoice.
The cost per lead went down, the volume went up, I delivered the leads and sent the invoice.
Then I’d watch what happened to them.
The client worked with the handful who were ready that week, closed two or three, and left the rest in a spreadsheet.
A month later, I’d hear that the lead quality had dropped.
Then I’d watch what happened to them.
The client worked with the handful who were ready that week, closed two or three, and left the rest in a spreadsheet.
A month later, I’d hear that the lead quality had dropped.
The leads hadn’t changed. Nobody was talking to them. Every month, I filled a room where nobody spoke.
The leads hadn’t changed. Nobody was talking to them. Every month, I filled a room where nobody spoke.
So I looked at the part that wasn’t my job: the 90 days after someone puts their email in. That’s where I found email marketing. It didn’t look like much at first.
Text on a screen.
So I looked at the part that wasn’t my job: the 90 days after someone puts their email in. That’s where I found email marketing. It didn’t look like much at first.
Text on a screen.
Then somebody sold me through email.
Then somebody sold me through email.
I read their emails for a few weeks, until buying was the obvious thing to do. I paid, and afterward I sat there trying to work out when I’d been pushed.
I never had been.
I read their emails for a few weeks, until buying was the obvious thing to do. I paid, and afterward I sat there trying to work out when I’d been pushed.
I never had been.
That was the day I stopped selling traffic and started learning this.
That was the day I stopped selling traffic and started learning this.
I picked writing because it sits under everything: the ad, the page, the email, the call. Change the words, and everything after them changes too.
I picked writing because it sits under everything: the ad, the page, the email, the call. Change the words, and everything after them changes too.
Traffic is a solved problem.
Anybody can buy it, and plenty of people are good at selling it to you.
Conversion is where the money is, and almost nobody owns it.
Traffic is a solved problem.
Anybody can buy it, and plenty of people are good at selling it to you.
Conversion is where the money is, and almost nobody owns it.
Who this works for.
Who this works for.
Who this works for.
Who this works for.
This is for you if
This is for you if
500 or more people give you their email every month, through a webinar, a lead magnet, a free call or a challenge.
500 or more people give you their email every month, through a webinar, a lead magnet, a free call or a challenge.
Your offer costs more than $1,000 and has already sold to real people, with testimonials to show for it.
Your offer costs more than $1,000 and has already sold to real people, with testimonials to show for it.
Most of those people never hear from you again after week one.
Most of those people never hear from you again after week one.
Your clients say they love working with you.
Your clients say they love working with you.
Not for you yet if
Not for you yet if
Nobody has bought your offer yet. Sell it once, then come back.
Nobody has bought your offer yet. Sell it once, then come back.
You want a weekly newsletter and nothing else.
You’d rather get paid in sponsorship fees than in sales.
You want a weekly newsletter and nothing else.
You’d rather get paid in sponsorship fees than in sales.
■ BEFORE YOU ASK
Seven things people say to me.
Seven things people say to me.
Seven things people say to me.
Seven things people say to me.
Written the way people really say them.
Written the way people really say them.
Open rates stopped being a real number in 2021, when Apple's Mail Privacy Protection started opening emails on people's behalf. Clicks, replies and purchases still count.
One LinkedIn coach's list brought in $117,300 in 12 months, and I can show you which email did what.
Dead channels don't have a resale value. This one does.
Some people will leave in the first week. They were never going to buy. The rest opted in because something you said landed. They didn't walk out. They forgot, the way anybody forgets something they meant to come back to.
One coach had a lead go quiet for about two years. The emails kept reminding her, and she came back and paid $7,820.
Cold lists are rare. Unreminded ones are everywhere.
Boring burns a list. A reader still thinking about Tuesday's story on Wednesday isn't counting your emails.
One webinar business went from 800 to 1,800 live attendees just by reminding people more often. Show up once a month, and you're a stranger every time.
Nobody unsubscribes from something they want to read.
A newsletter reaches whoever is on the list this week. Someone who joined on Monday gets issue 400 with no idea what came before it. A sequence reaches every person in order, from their own day one, so the argument arrives whole.
Two different jobs. Most businesses need the second one first.
It's good at emails. That's the problem. It's good at them for everyone, so inboxes fill with the same smooth, weightless paragraphs from forty businesses.
What moves a decision is the Thursday you quit a job, the client who nearly walked, the thing you got wrong for eighteen months. A model can't know those unless someone pulls them out of you. That's half of what I do.
Use AI. It still needs something of yours to work from.
That happens when someone writes from a brief. A brief holds your offer and your bullet points, so what comes back is accurate and hollow.
I start by interviewing you and finding the stories. The emails get built from things that happened to you, in the words you used to tell me. You still read every email before it sends.
If it doesn't sound like you, it isn't finished.
Fair. Traffic is the fastest lever there is, and it's the one you rent. Every extra 100 leads runs through the follow-up you have now. Whatever leaks at your current volume leaks at the next one, with a bigger invoice attached.
Fix the leak, then open the tap.
■ WORK WITH ME
Three ways in. Same system underneath.
Three ways in. Same system underneath.
Three ways in. Same system underneath.
Three ways in. Same system underneath.
I either write it for you, or I teach you to write it. One call covers all three, and part of my job is telling you which one you need.
I either write it for you, or I teach you to write it. One call covers all three, and part of my job is telling you which one you need.
WAITLIST
I write the emails
I write the emails
The capture asset, the 30-day belief shifter and the promos. I interview you, find the stories, write it, and it runs. You read every email before it sends.
The capture asset, the 30-day belief shifter and the promos. I interview you, find the stories, write it, and it runs. You read every email before it sends.
For businesses with leads arriving and nobody catching them
See if you qualify for the waitlist
2 SPOTS OPEN
I coach you through it
I coach you through it
For when you want the writing to stay in-house. We map your sequence and dig out your stories together, and I take your drafts apart every week until you don’t need me.
For when you want the writing to stay in-house. We map your sequence and dig out your stories together, and I take your drafts apart every week until you don’t need me.
For founders who write, or a marketer on your team
Apply for a spot
WAITLIST
The cohort
The cohort
A small group, six weeks, on selling through stories in email. The same work as one to one, alongside other people building the same thing.
A small group, six weeks, on selling through stories in email. The same work as one to one, alongside other people building the same thing.
Starts when the seats are filled
Join the cohort waitlist
All three start with a fifteen-minute call. That’s enough to tell whether we’re a fit. If we are, we book a second call and plan it. If we’re not, I’ll say so, and tell you what I’d do instead.
All three start with a fifteen-minute call. That’s enough to tell whether we’re a fit. If we are, we book a second call and plan it. If we’re not, I’ll say so, and tell you what I’d do instead.
Writing is on a waitlist because I take a few clients at a time.
Apply to work with me
Apply to work with me
Fifteen minutes on a call. You’ll know whether it’s a fit before it ends.
See it work on yourself first.
See it work on yourself first.
See it work on yourself first.
See it work on yourself first.
The free 5-day course is the same structure I build for clients, pointed at you. One short email a day, with no homework. By day three, you’ll know whether you want the rest.
The free 5-day course is the same structure I build for clients, pointed at you. One short email a day, with no homework. By day three, you’ll know whether you want the rest.
See the free email course
See the free email course
Nothing to fill in here. Read the page, then decide.