■ WAITLIST OPEN · SIX WEEKS · FIVE SEATS
Emails That Move People
Emails That Move People
Emails That Move People
Emails That Move People
A six-week intensive, run live as a cohort of five, for people who sell education by email. Dates are not set yet. This is the waitlist.
A six-week intensive, run live as a cohort of five, for people who sell education by email. Dates are not set yet. This is the waitlist.
A six-week intensive, run live as a cohort of five, for people who sell education by email. Dates are not set yet. This is the waitlist.
6
6
weeks
5
5
seats
90 min
90 min
live, every week
No date yet. Five seats when it runs, and the waitlist hears first. You can leave at the bottom of any email.
COHORT · SIX WEEKS · FIVE SEATS
LIVE
LIVE
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YOU
YOU
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Five people leave with emails that sell. One of them could be you.
Before anything else, here is every reason not to do this.
Before anything else, here is every reason not to do this.
Before anything else, here is every reason not to do this.
Before anything else, here is every reason not to do this.
I have heard all of them. Most of them I said to myself first, out loud, about somebody else’s programme, in a kitchen in Cluj, while deciding not to buy it.
I have heard all of them. Most of them I said to myself first, out loud, about somebody else’s programme, in a kitchen in Cluj, while deciding not to buy it.
01
The money is already committed this quarter.
The money is already committed this quarter.
02
Six weeks is six weeks, and the calendar is not exactly empty.
Six weeks is six weeks, and the calendar is not exactly empty.
03
Writing is not the bottleneck. Traffic is.
Writing is not the bottleneck. Traffic is.
04
The list is too small to be worth writing to yet.
The list is too small to be worth writing to yet.
05
Nothing has ever sold from an email before, so it is not obvious why it would now.
Nothing has ever sold from an email before, so it is not obvious why it would now.
06
Learning to write is a talent thing, and talent is not on sale.
Learning to write is a talent thing, and talent is not on sale.
07
There is already a folder of half-finished sequences somewhere.
There is already a folder of half-finished sequences somewhere.
08
A group programme means five people and one of me.
A group programme means five people and one of me.
09
Somebody could just write them for you instead.
Somebody could just write them for you instead.
10
AI can write them for free.
AI can write them for free.
11
The last cohort somebody bought was mostly recordings nobody watched.
The last cohort somebody bought was mostly recordings nobody watched.
12
Writing in public, in front of four strangers, sounds unpleasant.
Writing in public, in front of four strangers, sounds unpleasant.
13
Six weeks from now is a bad six weeks specifically.
Six weeks from now is a bad six weeks specifically.
14
And whoever is selling this always says it is the right time.
And whoever is selling this always says it is the right time.
Some of those are yours. Probably not all of them, and probably not the ones I would have guessed.
Some of those are yours. Probably not all of them, and probably not the ones I would have guessed.
Here is the only thing I want to ask.
Hold them for the next 5 minutes rather than acting on them.
If they are still standing at the end, they were right, and the investment to find that out was 5 minutes.
That seems like a fair trade to me. Does it to you?
That seems like a fair trade to me. Does it to you?
What six weeks cannot do
What six weeks cannot do
What six weeks cannot do
What six weeks cannot do
While I am being honest about the downside, four more.
While I am being honest about the downside, four more.
It will not get you more subscribers. Nothing in here touches acquisition.
It will not get you more subscribers. Nothing in here touches acquisition.
It will not make you fast. You will write more slowly at the end of this than you do now, because you will be able to see what is wrong.
It will not make you fast. You will write more slowly at the end of this than you do now, because you will be able to see what is wrong.
It will not work if you do not write. There is no version of this where you watch six recordings and end up with a sequence.
It will not work if you do not write. There is no version of this where you watch six recordings and end up with a sequence.
And it will not feel good in week two, when the first thing you wrote gets taken apart on a screen in front of four people who paid to be there.
And it will not feel good in week two, when the first thing you wrote gets taken apart on a screen in front of four people who paid to be there.
Everything after this point is the case for doing it anyway.
Everything after this point is the case for doing it anyway.
The two brains
The two brains
The two brains
The two brains
If you look at a photograph of an angry face…
If you look at a photograph of an angry face…
You knew the person was probably going to say something rude to you.
Before you finished the sentence, you knew.
Now solve 17 × 24.
Now solve 17 × 24.
Something different happened there. You felt the switch. Maybe you did it, maybe you looked away, but either way you had a choice about it, and looking away was a real option.
Something different happened there. You felt the switch. Maybe you did it, maybe you looked away, but either way you had a choice about it, and looking away was a real option.
Two brains. One is instant and always on. The other is slow, lazy, and free to decline.
Two brains. One is instant and always on. The other is slow, lazy, and free to decline.
■ BRAIN ONE
Instant.
Instant.
Instant.
Always on. Never asks permission.
■ BRAIN TWO
17 × 24
17 × 24
17 × 24
Slow, lazy, and free to decline.
Almost every marketing email ever written is a multiplication.
Points to consider. Value to absorb. A framework with four pillars. All of it is addressed to the brain that is allowed to say no thanks, and does.
The emails that make people want things are written to the other one.
The emails that make people want things are written to the other one.
That is what these six weeks are about, and it is the only thing they are about.
That is what these six weeks are about, and it is the only thing they are about.
Who this is for
Who this is for
Who this is for
Who this is for
If you sell coaching, consulting, courses, cohorts, or workshops, and people are already arriving through your posts, your comments, your DMs, or an ad pointed at a lead magnet, this is for you.
If you sell coaching, consulting, courses, cohorts, or workshops, and people are already arriving through your posts, your comments, your DMs, or an ad pointed at a lead magnet, this is for you.
Your posts
Comments
DMs
Ad → lead magnet
people already arriving is the only requirement
That last part is the qualification and it is not decoration. This room makes the people who arrive want what you sell. It cannot make more of them arrive. If nobody is arriving yet, this is the wrong six weeks and I will say so before you pay.
That last part is the qualification and it is not decoration. This room makes the people who arrive want what you sell. It cannot make more of them arrive. If nobody is arriving yet, this is the wrong six weeks and I will say so before you pay.
The part nobody explains
The part nobody explains
The part nobody explains
The part nobody explains
Roughly 3 in a hundred people are ready to buy from anyone in any given week.
Roughly 3 in a hundred people are ready to buy from anyone in any given week.
100
100
100
leads arrive
→
→
3
3
3
buy this week
→
→
97
97
97
were early
So a hundred leads produce three sales, and the maths works, and everyone moves on. 97 leads were paid for - with either ad budget or time invested in content - and then left alone. They never said "no," just because they were early.
So a hundred leads produce three sales, and the maths works, and everyone moves on. 97 leads were paid for - with either ad budget or time invested in content - and then left alone. They never said "no," just because they were early.
They do not stay early forever. They go somewhere, and where they go is wherever somebody was still talking to them in month four.
They do not stay early forever. They go somewhere, and where they go is wherever somebody was still talking to them in month four.
■ WHAT HAPPENS TO THE 97 AFTER WEEK ONE
NO FOLLOW-UP
wk 1
wk 1
wk 2
wk 2
wk 3
wk 3
wk 4
wk 4
wk 5
wk 5
wk 6
wk 6
Without follow-up, interest dies inside 1–2 weeks.
WITH EMAILS, EVERY WEEK
mo 1
mo 1
mo 2
mo 2
mo 3
mo 3
mo 4
mo 4
mo 5
mo 5
mo 6
mo 6
With emails, the longer they read, the more of them buy.
results
results
results
results
One of my clients had 46,000 followers on LinkedIn and still sold to every lead through DMs. Over eighteen months the sequence we built produced $175,184 in revenue we both agree the emails influenced.
One of my clients had 46,000 followers on LinkedIn and still sold to every lead through DMs. Over eighteen months the sequence we built produced $175,184 in revenue we both agree the emails influenced.
That number needs explaining, because it is smaller than the truth. There is no dashboard that can tell you an email caused a sale. So we sat down and went through his client list one by one, and only the deals where both of us believed the emails did the work went into the total. The real figure is higher. This is the one I can defend.
That number needs explaining, because it is smaller than the truth. There is no dashboard that can tell you an email caused a sale. So we sat down and went through his client list one by one, and only the deals where both of us believed the emails did the work went into the total. The real figure is higher. This is the one I can defend.
$35,959
$35,959
$35,959
from one launch
52.8%
52.8%
52.8%
landing page conversion. 400 visitors, 211 subscribers. No lead magnet PDF.
$10,695
$10,695
$10,695
in thirteen days, from reminder emails alone
$9,200
$9,200
$9,200
from a single sale, no call, off the back of 76 emails
$34,500
$34,500
$34,500
from a list that had been sitting untouched
$6,900
$6,900
$6,900
offer, first lead inside 24 hours of launch
And here is what people actually pay me to do this for them.
And here is what people actually pay me to do this for them.
None of the emails behind any of this were clever. Several were ugly. Every one of them was written to the first brain.
None of the emails behind any of this were clever. Several were ugly. Every one of them was written to the first brain.
I bought this before I sold it.
I bought this before I sold it.
I bought this before I sold it.
I bought this before I sold it.
I bought coaching for $2,875 (that’s €2,500). That one investment brought me back more than $47,000.
I bought coaching for $2,875 (that’s €2,500). That one investment brought me back more than $47,000.
I bought coaching for $2,875 (that’s €2,500). That one investment brought me back more than $47,000.
That is the same thing I offer you.
That is the same thing I offer you.
That is the same thing I offer you.
Two ways off this page
Two ways off this page
Two ways off this page
Two ways off this page
Which leaves you with two options from here.
Which leaves you with two options from here.
■ OPTION ONE
Close the tab with what you have read, and work the rest out alone, over about three years, the way I did.
Close the tab with what you have read, and work the rest out alone, over about three years, the way I did.
■ OPTION TWO
Or you take the offer below.
Or you take the offer below.
■ THE WHOLE THING IN ONE SENTENCE
Six weeks, and you leave with 5 finished emails, marked up line by line, live in your platform, still selling to strangers 2 years from now.
Six weeks, and you leave with 5 finished emails, marked up line by line, live in your platform, still selling to strangers 2 years from now.
Six weeks, and you leave with 5 finished emails, marked up line by line, live in your platform, still selling to strangers 2 years from now.
That is the entire product. Everything below is detail.
That is the entire product. Everything below is detail.
The six weeks
The six weeks
The six weeks
The six weeks
WEEK 1
The two brains.
The two brains.
Why giving value does not sell and shifting belief does. What makes an email one that only you could have written. Name change, musicality, on-the-spot usefulness. You also get the prompt about you: who buys from you, and why. Filling it in properly is the most important homework of the six weeks, because it is what makes your posts, your emails and your sales calls say the same thing.
Why giving value does not sell and shifting belief does. What makes an email one that only you could have written. Name change, musicality, on-the-spot usefulness. You also get the prompt about you: who buys from you, and why. Filling it in properly is the most important homework of the six weeks, because it is what makes your posts, your emails and your sales calls say the same thing.
You write your first email by Friday. It will be bad. That is deliberate, and by week three you will be glad there is a record of it.
You write your first email by Friday. It will be bad. That is deliberate, and by week three you will be glad there is a record of it.
WEEK 2
Who is actually reading.
Who is actually reading.
Where your reader arrives from decides what you are allowed to say to them. Not every lead magnet works for every audience, and we go through exactly why. Then your first email gets taken apart. How to write past the sea of “Not this. Not that. But Y.”
Where your reader arrives from decides what you are allowed to say to them. Not every lead magnet works for every audience, and we go through exactly why. Then your first email gets taken apart. How to write past the sea of “Not this. Not that. But Y.”
By the end you can look at any email you have ever sent and name which stranger it was written for.
By the end you can look at any email you have ever sent and name which stranger it was written for.
WEEK 3
Trust, Confidence, Courage.
Trust, Confidence, Courage.
Three locks between a reader and a purchase, and the order the emails go in. First they need confidence in what you can do. That makes them ask who you are. Once they trust you, see who you are and align with you, they like you, and the only thing left is the courage to buy. Plus the techniques I pay attention to in how the emails are written.
Three locks between a reader and a purchase, and the order the emails go in. First they need confidence in what you can do. That makes them ask who you are. Once they trust you, see who you are and align with you, they like you, and the only thing left is the courage to buy. Plus the techniques I pay attention to in how the emails are written.
You leave knowing the order your emails need to go in, and why.
You leave knowing the order your emails need to go in, and why.
WEEK 4
The live build.
The live build.
I write an email from scratch, out loud, questions included. It can be one of yours. A freestyle session with the lessons recapped as we go, so you watch the thinking rather than receive the output. You get the template: the way engaging emails get written.
I write an email from scratch, out loud, questions included. It can be one of yours. A freestyle session with the lessons recapped as we go, so you watch the thinking rather than receive the output. You get the template: the way engaging emails get written.
This is the week people say the investment stopped being a question.
This is the week people say the investment stopped being a question.
WEEK 5
Tension and the ask.
Tension and the ask.
How to call to action. This happens with or without you, so open the door and let them win. The loss frame instead of the gain frame. And the deadline argument: sending a reminder does not annoy people. Wanting to buy and finding out you missed the door does.
How to call to action. This happens with or without you, so open the door and let them win. The loss frame instead of the gain frame. And the deadline argument: sending a reminder does not annoy people. Wanting to buy and finding out you missed the door does.
The Envelope arrives this week. More on that below.
The Envelope arrives this week. More on that below.
WEEK 6
Install.
Install.
We build the sequences together on the call, and I show you how to think about the order, the timing and the triggers. Everything goes live. Final teardown, seat by seat.
We build the sequences together on the call, and I show you how to think about the order, the timing and the triggers. Everything goes live. Final teardown, seat by seat.
You end the six weeks with a sequence running, not a folder of drafts.
You end the six weeks with a sequence running, not a folder of drafts.
■ COPY COURT
Copy Court runs in the last thirty minutes of weeks two through six. One email, on screen, pulled apart in front of everybody. Five seats means yours goes under every week, and you watch it happen to the other four, which is where most of the learning actually lands.
Copy Court runs in the last thirty minutes of weeks two through six. One email, on screen, pulled apart in front of everybody. Five seats means yours goes under every week, and you watch it happen to the other four, which is where most of the learning actually lands.
How you actually get it
How you actually get it
How you actually get it
How you actually get it
The boring part, because nobody buys a thing they cannot picture arriving.
The boring part, because nobody buys a thing they cannot picture arriving.
The minute we start. The Idea Bank Engine lands in your inbox with a five-minute setup note. We create your shared document, and the link is in the same email. So is the calendar invite for all six calls, already in your time zone.
The minute we start. The Idea Bank Engine lands in your inbox with a five-minute setup note. We create your shared document, and the link is in the same email. So is the calendar invite for all six calls, already in your time zone.
Every week. 90 minutes on Google Meet, same day, same hour, all six weeks. Recorded and in the Vault within two hours.
Every week. 90 minutes on Google Meet, same day, same hour, all six weeks. Recorded and in the Vault within two hours.
Between calls. You write into your shared document. I mark it up inside 48 hours, in the document, in the margins, where you can see what changed and why.
Between calls. You write into your shared document. I mark it up inside 48 hours, in the document, in the margins, where you can see what changed and why.
Week three. Your Rewrite Room. You pick the slot from a calendar link in week one.
Week three. Your Rewrite Room. You pick the slot from a calendar link in week one.
Week five. Your Envelope arrives. One page, written for you.
Week five. Your Envelope arrives. One page, written for you.
Week six. We open your sending platform on the call and switch it on together.
Week six. We open your sending platform on the call and switch it on together.
After. The Room stays open for ninety days. The Vault stays open permanently.
After. The Room stays open for ninety days. The Vault stays open permanently.
That is the whole logistics of it. A document, a calendar, and a Google Meet link.
That is the whole logistics of it. A document, a calendar, and a Google Meet link.
The investment
The investment
The investment
The investment
One sequence, one client, 18 months: $175,184.
One sequence, one client, 18 months: $175,184.
Six weeks of me doing this work for you, at my current retainer, is about $4,400. The invoices above are what that looks like when somebody pays it.
Six weeks of me doing this work for you, at my current retainer, is about $4,400. The invoices above are what that looks like when somebody pays it.
The average client has paid me $19,700 to build this and educate them around it.
The average client has paid me $19,700 to build this and educate them around it.
■ PAY IN FULL
$1,500
$1,500
$1,500
One payment. Everything included.
Best option to get over it.
■ TWO PAYMENTS
2 × $900
2 × $900
2 × $900
$1,800 in total. The second payment lands in week four.
Join the waitlist
And because that gap is large enough to be a question rather than a bargain, here is the answer.
This is the first round.
I want 5 case studies more than I want the money, and I am willing to be underpaid once to get them.
Round two is $2,497, and it does not include the Rewrite Room, the Wiring, or the Envelope, because 90 of my one-to-one time only works for five seats, and those seats are founding seats.
You are not getting a discount! You are getting the investment that comes with being early, and the obligation that comes with it is that you let me write about what happens to you. And, of course, a testimonial once we're done.
And then this
And then this
And then this
And then this
Eight things come with a seat. Three of them cannot be bought at any price.
Eight things come with a seat. Three of them cannot be bought at any price.
01
The Idea Bank Engine.
The Idea Bank Engine.
A Claude skill and a GPT prompt that interrogate you until everything worth writing about is out of your head and onto a page. Arrives on the first day, so we kick off with your own material instead of a blank document.
A Claude skill and a GPT prompt that interrogate you until everything worth writing about is out of your head and onto a page. Arrives on the first day, so we kick off with your own material instead of a blank document.
02
The Two-Year Library.
The Two-Year Library.
How to set up your sequences, and write the emails inside them, so they are still relevant to a stranger who subscribes two years from now. This is what makes a small list irrelevant. You are not writing to the people you have. You are writing to everybody who will ever arrive.
How to set up your sequences, and write the emails inside them, so they are still relevant to a stranger who subscribes two years from now. This is what makes a small list irrelevant. You are not writing to the people you have. You are writing to everybody who will ever arrive.
03
■ NOT FOR SALE
The Wiring.
The Wiring.
Before week six, I go into your sending platform and build the machine. Sequence, triggers, tags, timing, all of it standing and empty. On the last call you paste words into something that already works. Nobody has ever finished a programme like this and then lost six weeks to a dashboard, and I intend to keep it that way.
Before week six, I go into your sending platform and build the machine. Sequence, triggers, tags, timing, all of it standing and empty. On the last call you paste words into something that already works. Nobody has ever finished a programme like this and then lost six weeks to a dashboard, and I intend to keep it that way.
04
■ NOT FOR SALE
The Room.
The Room.
A private WhatsApp group that stays open for 90 days after week six. Five people who wrote the same five emails in the same six weeks, still in one place, while the sequences start producing. Week seven is when the useful questions arrive, and I’ll be in there to answer each of them.
A private WhatsApp group that stays open for 90 days after week six. Five people who wrote the same five emails in the same six weeks, still in one place, while the sequences start producing. Week seven is when the useful questions arrive, and I’ll be in there to answer each of them.
05
■ NOT FOR SALE
The Vault.
The Vault.
Every recording. Every teardown. Every live build, including the four that are not yours. Watching somebody else’s email get taken apart is where most people learn fastest, and this is the only way to get it.
Every recording. Every teardown. Every live build, including the four that are not yours. Watching somebody else’s email get taken apart is where most people learn fastest, and this is the only way to get it.
06
The Envelope.
The Envelope.
Arrives in week five. I am not going to tell you what is in it.
Arrives in week five. I am not going to tell you what is in it.
What it does: it takes the five emails you have written and shows you the one habit costing you the most. In writing. About you specifically, not about writers in general. One page. You will know within about ten seconds of reading it whether I was paying attention.
What it does: it takes the five emails you have written and shows you the one habit costing you the most. In writing. About you specifically, not about writers in general. One page. You will know within about ten seconds of reading it whether I was paying attention.
07
The Rewrite Room.
The Rewrite Room.
Ninety minutes, one to one, camera on. Bring your three worst emails, and I mean the worst ones. We rewrite them together while I say every question out loud as I ask it.
Ninety minutes, one to one, camera on. Bring your three worst emails, and I mean the worst ones. We rewrite them together while I say every question out loud as I ask it.
You leave with the way I think about it, which is worth considerably more than the three emails. This is the reason most people say yes, and it is the first thing that disappears in round two.
You leave with the way I think about it, which is worth considerably more than the three emails. This is the reason most people say yes, and it is the first thing that disappears in round two.
08
The Naming Conventions.
How I name segments and tags so you always know who did what, who opened the door and who walked through it. Plus the other small operational things I hand every client.
The risk
The risk
The risk
The risk
Let me tell you what the actual risk is here, because it is not the $1,500.
Let me tell you what the actual risk is here, because it is not the $1,500.
The risk is another six months writing to the wrong brain. Paying for traffic that arrives, reads one thing, and leaks out the back. Ninety-seven out of every hundred people you already paid for, going quiet, and then going somewhere else. Against that, $1,500 is the small number in the sentence.
The risk is another six months writing to the wrong brain. Paying for traffic that arrives, reads one thing, and leaks out the back. Ninety-seven out of every hundred people you already paid for, going quiet, and then going somewhere else. Against that, $1,500 is the small number in the sentence.
So I am not going to offer you your money back, because your money back is a bad outcome. It puts you exactly where you are now, six weeks later. What you want is to be further along.
So I am not going to offer you your money back, because your money back is a bad outcome. It puts you exactly where you are now, six weeks later. What you want is to be further along.
Here is what I will do instead.
Here is what I will do instead.
By the last call, you have five emails live in your platform. That is the target and it is the only one. No subscriber number. No revenue number. Nothing that depends on an audience behaving.
By the last call, you have five emails live in your platform. That is the target and it is the only one. No subscriber number. No revenue number. Nothing that depends on an audience behaving.
If you are struggling in week four, you get a second Rewrite Room. Another ninety minutes, one to one. It is not part of the stack, it is not advertised, and I will offer it to you before you have to ask.
If you are struggling in week four, you get a second Rewrite Room. Another ninety minutes, one to one. It is not part of the stack, it is not advertised, and I will offer it to you before you have to ask.
If it is still not there at week six, I write one of the five myself, to your business, in your voice, and you keep it.
If it is still not there at week six, I write one of the five myself, to your business, in your voice, and you keep it.
If that still does not happen, I rewrite all five emails for you myself, and you keep them and use them.
If that still does not happen, I rewrite all five emails for you myself, and you keep them and use them.
The guarantee holds if you do three things, and only if you do them:
The guarantee holds if you do three things, and only if you do them:
■ Submit all five emails by the deadlines set in the cohort
■ Submit all five emails by the deadlines set in the cohort
■ Show up to all six live calls
■ Show up to all six live calls
■ Do the work you said you would do, including the Rewrite Room
■ Do the work you said you would do, including the Rewrite Room
Miss one and the guarantee is off. I expect that much because I am putting that much in. And I will be honest about why I can offer it: somebody who does those three things and still has nothing worth sending has never existed. If you turn out to be the first, you are somebody I would want to fix anyway.
Miss one and the guarantee is off. I expect that much because I am putting that much in. And I will be honest about why I can offer it: somebody who does those three things and still has nothing worth sending has never existed. If you turn out to be the first, you are somebody I would want to fix anyway.
There is also a plain fourteen-day door. Two full sessions, the Engine in your hands, and if it is not what you thought, say so before week three and it is refunded with no questions. Keep the Engine.
There is also a plain fourteen-day door. Two full sessions, the Engine in your hands, and if it is not what you thought, say so before week three and it is refunded with no questions. Keep the Engine.
Join the waitlist
Five seats
Five seats
Five seats
Five seats
Five, because we are diving in deep, and I have no physical time to take more.
Five, because we are diving in deep, and I have no physical time to take more.
The questions
The questions
The questions
The questions
That is the right instinct. Anyone investing $1,500 in a quarter that is already committed should be asking hard questions about it.
So here is the one worth asking instead: what would have to be true for this to be the best $1,500 you invested this year? Not the safest. The best.
If the answer is five emails that keep selling after I stop paying for them, and the ability to write the sixth one myself, then that is what is on the table, and the guarantee means the only way to be wrong about it is not to do the work.
Join the waitlist →Good. Nothing to unlearn.
The reason that is an advantage rather than a problem is that you write your first email in week one, before you have had time to build it into a thing. Everybody's first is bad. Doing it in week one is what turns weeks two and three from theory into a diagnosis of something you actually did.
The people who struggle here are not the beginners. They are the ones who have written two hundred emails a certain way.
Join the waitlist →Which is exactly why the timing is good and not bad.
An email you write in October is still working next October, on people who have not found you yet. Write five now, at five hundred subscribers, and they run again at five thousand without being touched. Write them in eighteen months and you have sent nothing to everybody who arrived in between.
A small list is a timing problem. It has never been a reason to write nothing.
Join the waitlist →You will not get good at this in six weeks. Nobody does.
You will produce five emails, with every line of all five marked up, three of them rewritten with you, and one written for you if it comes to that. What you leave with is five assets and a much better eye than you brought. Good comes later, and it comes from the eye.
The guarantee is written the way it is precisely so that this question stops being yours to worry about.
Join the waitlist →Yes, and it is a considerably larger number, and the invoices above are what it looks like.
Worth saying plainly though: the people who hire me for that already know what good looks like. That is what makes the work fast. This room is for the ones who want that eye for themselves, which is the smaller investment and the better one.
■ JOIN THE WAITLIST
No date yet. The waitlist hears first.
No date yet. The waitlist hears first.
No date yet. The waitlist hears first.
No date yet. The waitlist hears first.
Put your name, email and LinkedIn below. There is no start date yet. When there is, the waitlist hears before anyone else, and I send three questions by DM: what you sell, where your people arrive from, and roughly how many are on your list. Two minutes to answer. I read every one myself and reply either with the payment link or with the reason I think this is the wrong six weeks for you.
Put your name, email and LinkedIn below. There is no start date yet. When there is, the waitlist hears before anyone else, and I send three questions by DM: what you sell, where your people arrive from, and roughly how many are on your list. Two minutes to answer. I read every one myself and reply either with the payment link or with the reason I think this is the wrong six weeks for you.
No dates yet. Five seats when it runs, and the waitlist hears first.
One more thing, and then I will stop.
One more thing, and then I will stop.
The emails you write in these six weeks do not expire. That is the strange part about this particular skill. A post is gone in a day and an ad stops the moment the card does, but an email sitting in a sequence will be doing the same work in two years, on people who have not heard your name yet, while you are asleep.
The emails you write in these six weeks do not expire. That is the strange part about this particular skill. A post is gone in a day and an ad stops the moment the card does, but an email sitting in a sequence will be doing the same work in two years, on people who have not heard your name yet, while you are asleep.
Somebody put that eye in front of my work once, and it was an investment with money I did not really have at the time. It is the only purchase from that year I still think about.
Somebody put that eye in front of my work once, and it was an investment with money I did not really have at the time. It is the only purchase from that year I still think about.
Write five of them properly once.
Write five of them properly once.
Join the waitlist
P.S. If the hesitation is about whether you can write, read the risk section again. The three things it asks of you are showing up, submitting, and sitting through ninety minutes of me rewriting your worst work with you. Nothing in there requires you to already be good. That is the entire point of it.
P.S. If the hesitation is about whether you can write, read the risk section again. The three things it asks of you are showing up, submitting, and sitting through ninety minutes of me rewriting your worst work with you. Nothing in there requires you to already be good. That is the entire point of it.
Figures on this page are results achieved by specific clients in specific businesses and are not a promise of what you will make.