You
01
The money is already committed this quarter.
02
Six weeks is six weeks, and the calendar is not exactly empty.
03
Writing is not the bottleneck. Traffic is.
04
The list is too small to be worth writing to yet.
05
Nothing has ever sold from an email before, so it is not obvious why it would now.
06
Learning to write is a talent thing, and talent is not on sale.
07
There is already a folder of half-finished sequences somewhere.
08
A group programme means five people and one of me.
09
Somebody could just write them for you instead.
10
AI can write them for free.
11
The last cohort somebody bought was mostly recordings nobody watched.
12
Writing in public, in front of four strangers, sounds unpleasant.
13
Six weeks from now is a bad six weeks specifically.
14
And whoever is selling this always says it is the right time.
It will not get you more subscribers.
Nothing in here touches acquisition.
It will not make you fast.
You will write more slowly at the end of this than you do now, because you will be able to see what is wrong.
It will not work if you do not write.
There is no version of this where you watch six recordings and end up with a sequence.
And it will not feel good in week two,
when the first thing you wrote gets taken apart on a screen in front of four people who paid to be there.
Results
$35,959
from one launch
40% to 70%
of visitors sign up on the email course pages I build. No lead magnet PDF.
$10,695
in thirteen days, from reminder emails alone
$9,200
from a single sale, no call, off the back of 76 emails
$34,500
from a list that had been sitting untouched
$6,900
offer, first lead inside 24 hours of launch
MAY 2025
$1,725 (€1,500, second half of a deposit)
JUN 2025
$2,875 (€2,500)
JUL 2025
$2,875 (€2,500)
SEP 2025
$2,875 (€2,500)
MAR 2026
$2,875 (€2,500)
MAY 2026
$5,750 for two months (€5,000)
MAY 2026
$6,900 for two months (€6,000), a second client
Option two
Or you take the offer below.
Week 1
The two brains.
Why giving value does not sell and shifting belief does. What makes an email one that only you could have written. Name change, musicality, on-the-spot usefulness. You also get the prompt about you: who buys from you, and why. Filling it in properly is the most important homework of the six weeks, because it is what makes your posts, your emails and your sales calls say the same thing.
You write your first email by the end of week one. It will be bad. That is deliberate, and by week three you will be glad there is a record of it.
Week 2
Who is actually reading.
Where your reader arrives from decides what you are allowed to say to them. Not every lead magnet works for every audience, and we go through exactly why. Then your first email gets taken apart. How to write past the sea of “Not this. Not that. But Y.”
By the end you can look at any email you have ever sent and name which stranger it was written for.
Week 3
Trust, Confidence, Courage.
Three locks between a reader and a purchase, and the order the emails go in. First they need confidence in what you can do. That makes them ask who you are. Once they trust you, see who you are and align with you, they like you, and the only thing left is the courage to buy. Plus the techniques I pay attention to in how the emails are written.
You leave knowing the order your emails need to go in, and why.
Week 4
The live build.
I write an email from scratch, out loud, questions included. It can be one of yours. A freestyle session with the lessons recapped as we go, so you watch the thinking rather than receive the output. You get the template: the way engaging emails get written.
This is the week people say the investment stopped being a question.
Week 5
Tension and the ask.
How to call to action. This happens with or without you, so open the door and let them win. The loss frame instead of the gain frame. And the deadline argument: sending a reminder does not annoy people. Wanting to buy and finding out you missed the door does.
The Envelope arrives this week. More on that below.
Week 6
Install.
We build the sequences together on the call, and I show you how to think about the order, the timing and the triggers. Everything goes live. Final teardown, seat by seat.
You end the six weeks with a sequence running, not a folder of drafts.
Copy Court
The minute we start.
The Idea Bank Engine lands in your inbox with a five-minute setup note. We create your shared document, and the link is in the same email. So is the calendar invite for all six calls, already in your time zone.
Every week.
90 minutes on Google Meet, same day, same hour, all six weeks. Recorded and in the Vault within two hours.
Between calls.
You write into your shared document. I mark it up inside 48 hours, in the document, in the margins, where you can see what changed and why.
Week three.
Your Rewrite Room. You pick the slot from a calendar link in week one.
Week five.
Your Envelope arrives. One page, written for you.
Week six.
We open your sending platform on the call and switch it on together.
After.
The Room stays open for ninety days. The Vault stays open permanently.
The Idea Bank Engine.
A Claude skill and a GPT prompt that interrogate you until everything worth writing about is out of your head and onto a page. Arrives on the first day, so we kick off with your own material instead of a blank document.
The Two-Year Library.
How to set up your sequences, and write the emails inside them, so they are still relevant to a stranger who subscribes two years from now. This is what makes a small list irrelevant. You are not writing to the people you have. You are writing to everybody who will ever arrive.
Not for sale
The Wiring.
Before week six, I go into your sending platform and build the machine. Sequence, triggers, tags, timing, all of it standing and empty. On the last call you paste words into something that already works. Nobody has ever finished a programme like this and then lost six weeks to a dashboard, and I intend to keep it that way.
The Room.
A private WhatsApp group that stays open for 90 days after week six. Five people who wrote the same five emails in the same six weeks, still in one place, while the sequences start producing. Week seven is when the useful questions arrive, and I’ll be in there to answer each of them.
The Vault.
Every recording. Every teardown. Every live build, including the four that are not yours. Watching somebody else’s email get taken apart is where most people learn fastest, and this is the only way to get it.
Not for sale
The Envelope.
Arrives in week five. I am not going to tell you what is in it.
What it does: it takes the five emails you have written and shows you the one habit costing you the most. In writing. About you specifically, not about writers in general. One page. You will know within about ten seconds of reading it whether I was paying attention.
Not for sale
The Rewrite Room.
Ninety minutes, one to one, camera on. Bring your three worst emails, and I mean the worst ones. We rewrite them together while I say every question out loud as I ask it.
You leave with the way I think about it, which is worth considerably more than the three emails.
This is the reason most people say yes, and it is the first thing that disappears in round two.
The Naming Conventions.
How I name segments and tags so you always know who did what, who opened the door and who walked through it. Plus the other small operational things I hand every client.
If you are struggling in week four,
you get a second Rewrite Room. Another ninety minutes, one to one. It is not part of the stack, it is not advertised, and I will offer it to you before you have to ask.
If it is still not there at week six,
I write one of the five myself, to your business, in your voice, and you keep it.
If that still does not happen,
I rewrite all five emails for you myself, and you keep them and use them.
You
The questions