■ FREE LIVE MASTERCLASS · JULY 22
A free 60-minute masterclass, live on July 22. I’ll walk you through the anti-newsletter method that monetized a 37-person list and closed a $6,500 offer without a single sales call.
Even if your list is 40 people. Even if you don’t think of yourself as a writer. Even if you’ve never sold a single thing by email.
JULY 22 · 5:00 PM CET
Live on Google Meet · replay for everyone who registers
RESERVE YOUR SEAT
Your seat link arrives by email. Can’t make it live? Register, and the replay lands in your inbox after the event is done.
One attendee, picked live during the masterclass, wins a $288 1:1 strategy session.
01 — WHY I’M TEACHING THIS
Those who like your posts and those who buy aren’t the same.
And the ones who are a good fit? Most of them aren’t ready to buy today anyway.
Whether they’ll be ready at some point, that’s on you.
They need time. If nothing keeps you in front of them while they take it, they quietly forget you existed.
And they buy from whoever stayed close.
That’s what we’re talking about at the masterclass:
How to use email to hold them close, until buying from you feels like the obvious next step.
02 — THIS COULD BE YOU
What does the anti-newsletter method look like?
First, what a newsletter is: a bit of everything stuffed into one send — links, tips, a little value for everyone. It resolves small issues, and adds to your reader’s plate.
The anti-newsletter method sends one email, about one problem, with one belief shift. Sometimes that’s daily. It’s never a digest. Because tips don’t sell — shifted beliefs do.
Email brought a client $46k from a single online event.
A $6,500 offer, closed without the buyer ever getting on a call.
A 37-person list that made real money.
Most people think a list that small is worthless.
It only is if it’s built with the “sign up for my newsletter” influencer-type method.
03 — WHAT YOU’LL LEAVE WITH
The anatomy of emails that make money
In 60 minutes, live: the 5-step structure I use on every client campaign, the real emails behind the numbers above, and exactly what to send - whether you have a list you’ve been ignoring or you’re starting from zero.
Who could leverage this the fastest? Coaches, consultants, and founders who already have an audience on social media (or a budget to run ads) and a proven offer, and are tired of revenue depending on whether they posted today.
04 — IS THIS FOR YOU?
THIS IS FOR YOU IF
✓ You’re a coach, consultant, or founder making $11.5k+ a month
✓ Your offer is proven - clients get results and referrals happen
✓ People like your posts, but your emails make you $0 - or don’t exist yet
✓ You’re tired of revenue depending on whether you showed up today
THIS ISN’T FOR YOU IF
✕ You’re still looking for your first paying clients
✕ You want a hack that prints money by Friday
✕ You’d rather rent attention than own it
✕ You plan to skip the live and “catch the replay” - the $288 draw happens in the room
LAST TIME SOLD FOR $288
During the masterclass, one attendee gets picked - live, on the call - for a private 1:1 deep-dive with me to map out their email strategy. Last time a session like this sold for $288. This one costs showing up.
DRAWN LIVE · REPLAY WATCHERS CAN’T WIN
05 — SAVE YOUR SEAT
July 22 · 5 PM CET
Everyone who registers gets the replay.
Enter your email, click the confirmation link, and your seat’s booked — the join link arrives before we go live.
Come with a list you’ve been ignoring - or with no list at all. You’ll leave knowing exactly what to build and what to send.
One attendee, picked live during the session, wins a $288 1:1 strategy session. You have to be in the room to win it.
And yes — in the last five minutes I’ll show how we can work together, for those who want more. The first 55 are the method.
RESERVE YOUR SEAT